ASBC provided the client with MacBook Pros with enhanced configurations and MacBook Airs. Custom Macs are optimal for designers, developers, and anyone needing maximum performance. The lightweight and portable MacBook Air is ideal for mobile employees—those frequently traveling, working remotely, or moving around the office with their laptops, such as HR specialists. 50% of Uzum's office staff choose Apple for their project work.
Uzum representatives approached ASBC to update their equipment and choose devices that suit their employees' needs. Apart from the inherent advantages of Apple devices, the choice of Apple technology is also linked to employee motivation.
Uzum is a major IT holding in Uzbekistan, comprising a marketplace, installment payment service, two banks, and a food delivery service. The company employs over 10 000 people, and more than 10 million residents of the country use Uzum’s services monthly.
Alena Seneva, HR Director of the Uzum ecosystem:
— If a person wants to work on a Mac and receives it, it boosts their professional motivation and effectiveness. It also helps new employees adapt to their workplace.
— We chose ASBC as our partner because they are the official Apple reseller in Uzbekistan with solutions for Enterprise companies. They respond promptly to our requests and resolve them efficiently. If technical issues arise, ASBC is always ready to provide support.
Dmitry Ten, Junior System Administrator at Uzum: